Light Iris, a new brand and web site for Expectant and New Moms launched on Mother's Day 2007.  Light Iris provides information and tools specific to new moms' needs.

Moms are very busy and often starved for time. The Internet holds a wealth of information from a wide variety of sources for moms, but it can be difficult to find.

Light Iris solves these issues with it's first feature service, the Light Iris Search Engine.  The most relevant and credible information available online has been organized for new moms so there is less time wasted probing to find the right answers. 

The Light Iris Search Engine is built on the backbone of Google and provides only the best of Google for new moms.  New site features that help new moms are forthcoming and will be added continually.

Light Iris comes from a unique source -- a man.  But this does not come as a surprise to anyone knowing Kevin, since he has been working with mothers for years now.  He is also the founder of Lucid Marketing, a marketing and media service company specializing in connecting brands with mothers.  Kevin, the Lucid Marketing team and four hundred U.S. mothers helped to shape Light Iris.

In an effort to get even closer to understanding moms, Kevin went a step further than just talking with moms, doing research, studying his wife, and reading books.  He choose to wear a pregnancy suit everyday for thirty days.  His story is on the Light Iris blog.